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Construction machinery industry continues to pick up, development can be expected next year

Construction machinery industry continues to pick up, development can be expected next year

  • Categories:News
  • Author:
  • Origin:Network reprint
  • Time of issue:2016-12-14
  • Views:84

(Summary description)In the marketing of small construction machinery, companies have considerable confusion.

Construction machinery industry continues to pick up, development can be expected next year

(Summary description)In the marketing of small construction machinery, companies have considerable confusion.

  • Categories:News
  • Author:
  • Origin:Network reprint
  • Time of issue:2016-12-14
  • Views:84

The biennial China International Construction Machinery, Building Materials Machinery, Mining Machinery, Construction Vehicles and Equipment Expo (baumaChina2016) is the world's largest construction machinery exhibition-the extension of the German Bauma Exhibition in China, and is an Asian construction machinery and building materials machinery The largest event in the industry, and the most professional-level conference not to be missed in the construction machinery industry.

The exhibition is not only a vane of industry development, but also a big stage for companies to compete for strength and display products. At the same time, it is also a good opportunity for companies to communicate with customers and peers. On the large platform of the exhibition, companies can learn about the latest industry trends, the latest technology trends, new product releases, and so on.

Today, when the construction machinery industry is in an adjustment period, bauma China2016 is an opportunity to test the innovation, manufacturing and comprehensive strength of the enterprise. At this moment, China Industry News is not only a participant, but also a witness, and a loyal companion of the industry. No matter how the industry situation changes, we have always been with the industry and enterprises. We have always been cheering for China's construction machinery industry. We have always been looking forward to the stabilization of the industry. We have always hoped that the industry will welcome gold again. period. To this end, we hereby publish a special edition of the exhibition to provide a platform for the display of enterprises and encourage their progress.

According to recent data released by the China Construction Machinery Association, in October 2016, my country's excavator sales were 5,816 units, an increase of 71.4% year-on-year; the cumulative sales from January to October were 56,746 units, an increase of 16.9% year-on-year.

The good news is not only in the excavator industry, but also in sub-sectors such as loaders and bulldozers during the same period. It is also predicted by industry stakeholders that as the dust settles in the US election, domestic policy support and the devaluation of the renminbi will Promote the further acceleration of the "Belt and Road", more major projects will be implemented, and the construction machinery industry will have promising development prospects.

Welcome to the catalyst again

According to relevant analysis, there are three main reasons for the recovery of construction machinery: downstream fixed asset investment growth, the low base effect of last year's sales, and the mandatory implementation of the National Three Standards. Among them, the substantial increase in new construction of fixed assets is an important reason for the continued improvement in excavator sales this year.

It is expected that the sales volume of excavators in 2016 will be close to 70,000 units, a year-on-year increase of about 20%. The recovery of the construction machinery industry is still sustainable. The first is incremental support. The substantial growth of new fixed assets this year will provide medium-term (6 months) demand support for the industry; the second is the inventory update. After the mandatory implementation of the National Three Standards, the stock of construction machinery The demand for equipment update will be gradually released.

The short-term demand is improving, the short-term demand depends on the policy, and the long-term depends on the updated base. Since the beginning of this year, my country's real estate sales have grown rapidly, which is transmitted to the investment end, which is reflected in the positive rebound in excavator sales and utilization hours. At present, the sales of most construction machinery products are lower than the updated level of inventory. Taking excavators as an example, the social inventory is about 1.4 million units. According to the update level of 10 to 15 years, the update demand is 90,000 to 140,000 units. Level. It needs to be emphasized that the renewal has an underpinning effect on the needs of the industry, but it will not be a decisive force. The actual sales volume still depends on the current construction needs.

Relevant people believe that excellent companies have the potential to maintain growth by relying on product layout and market share expansion. For the construction machinery products that are in the mature stage, such as excavators, concrete machinery, truck cranes, etc., the growth of enterprises depends mainly on whether they can continue to expand their market shares.

U.S. infrastructure has attracted attention, and construction machinery once again ushered in a catalyst. The new US President Trump has repeatedly expressed his emphasis on US economic growth and advocated increasing infrastructure construction to revitalize the US manufacturing industry. The capital investment will reach more than 500 billion US dollars, and he supports China's "Belt and Road" initiative.

Relevant persons believe that increased US infrastructure construction will benefit the export demand of domestic construction machinery related equipment. Coupled with the continuous recovery of domestic construction machinery companies' sales performance, the investment value of the construction machinery sector has become prominent.

It is understood that Trump’s US$500 billion investment this time will be used to repair cities, rebuild highways, bridges, tunnels, schools, airports and hospitals, and strengthen US infrastructure construction. According to the World Economic Forum's Global Competitiveness Report, the quality of infrastructure in the United States ranks 19th in the world. It is indeed necessary to increase infrastructure investment. This will benefit China's many construction machinery manufacturers with a relatively large export business, and at the same time drive the development of the entire construction machinery sector. Rising prices.

The overall product sales of my country's construction machinery companies have rebounded sharply since the third quarter of 2016. According to relevant analysis, the recovery will continue until the first quarter of 2017.

At the same time, after more than 4 years of industry adjustments, listed construction machinery companies have basically stabilized equipment operating hours, gross profit margin, debt ratio and other indicators. Profitability has begun to recover. There are obvious signs of recovery. The overall sector adjustment has basically ended. Good sales data and overseas Stimulated by favorable policies, the focus of industry value is expected to rise.

Small construction machinery market is huge

With the development of my country's economy and the enrichment of engineering construction types, the application fields of small construction machinery are gradually expanding, and the future market growth potential is huge. With the continuous improvement of my country's infrastructure construction, the domestic construction mode will gradually change from "dramatic" to "exquisitely carved", and small construction machinery and equipment will have more and more application space. In addition to the gradual deepening of China’s new countryside construction, the application of small equipment in the construction of rural areas and small cities and towns will increase; at the same time, with the gradual increase in the construction volume of environmental protection, ecological construction, gardening, greening, and farmland construction, Small construction machinery must also have an increasingly broad stage.

The purchase group of small construction machinery in China has expanded, and the purchase purpose has become more rational. In the future, the groups buying small construction machinery will mainly be: first, leasing companies, construction users do not need to purchase, maintain and keep the equipment, and only obtain the right to use the equipment in the form of lease when needed; second, the construction unit, they buy The equipment is to satisfy the company's regular use; the third is individual project contractors, who purchase equipment mainly to undertake projects. Such customers are particularly numerous among small excavator buyers, and these individual buyers are likely to develop into leasing companies and engineering contractors in the future. With the continuous popularization of small construction machinery, customers' experience in using them has also been enriched, and purchasing psychology has become increasingly mature. Therefore, economical, practical and cost-effective products will be more favored by the market. Customers are increasingly demanding product quality requirements. Higher requirements are also put forward for the after-sales service of the products.

The pace of local competitive enterprises entering overseas markets has accelerated. The price of domestic construction machinery in China is generally lower than that of similar products from international suppliers. It has a better cost-effective advantage and good export competitiveness; the quality of local enterprises has been greatly improved and is close to the international first-class level, so local superior enterprises The products will gain a larger market overseas, and the export volume will increase day by day; as local companies continue to invest in overseas markets, the construction of overseas sales and service outlets that have been hindering the export of local construction machinery has also been rapidly strengthened. These are bound to promote the rapid increase in the export of local construction machinery.

From the perspective of product structure, small excavators will continue to grow, excavator loaders have greater growth potential, and skid steer loaders are relatively stable.

Although the current domestic industry sales of backhoe loaders are only 800 to 1,000 units per year, exports also account for a considerable proportion. However, judging from the development of the past two years, it is optimistically estimated that the annual sales of domestic backhoe loaders will be expected to reach 5,000 units in the future. According to expert predictions, China's backhoe loader market is already in a critical period when the introduction period is about to end and the growth period is about to start, with great development potential. In the next few years, its market growth rate should be around 15%-20%. With the development of construction projects, backhoe loaders will enter a period of rapid growth in 3 to 5 years.

China’s skid steer loaders have been tepid and their sales have been relatively small. At present, it is mainly due to two reasons: First, domestic users have insufficient knowledge of the versatility of skid steer loaders; second, the current skid steer loaders and their The price of attachments is too expensive, which exceeds the current affordability of Chinese customers. However, as skid steer loader manufacturers continue to increase their market promotion efforts, customers will continue to deepen their understanding of the product, and domestic manufacturers continue to introduce skid steer loaders and accessories that are affordable and adapted to China’s national conditions. Will heat up quickly.

There are still many problems that cannot be ignored in the small excavator market. In terms of market share, domestic small excavators are dominated by Japanese and Korean brands such as Doosan, Hyundai, Komatsu, and Hitachi, which account for more than half of sales. Local small excavators are gradually expanding their market share after years of efforts by suppliers such as Sunward Intelligent and Yuchai. At present, the share of local small excavators in China has exceeded 30%. However, the current problem is that although local suppliers have advantages in price and cost, their technical level, quality, and reliability are uneven. Only a few companies have a quality and technical level close to the international advanced level, which is mainly domestic The system construction of enterprises is relatively settled.

In the marketing of small construction machinery, companies also have considerable confusion. Only by solving these problems of the enterprise can the entire small construction machinery market develop more perfect.

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